We devise trademark tactics in line with our client’s marketing strategy. We go beyond simply filing an application on their behalf, and actively shape trademark strategy to best match the product, packaging design, advertising content and choice of media, all in accordance with the given marketing plan.

We help businesses develop a trademark user manual to guide them and their distributing partners in the proper use of trademarks, including how to avoid the infringement of trademarks or other commercial symbols. Furthermore, we assist clients in establishing a trademark protection system that actively promotes the growth of a successful trademark and secures exclusive rights to the derivative meanings of the descriptive terms of a trademark so as to prevent said trademark from becoming a commodity name, thus resulting in the loss of exclusive right of use.